FIT 4 | NYC Lookbook (Blog Post #10)

I can't believe we're at the end of the semester already! Time really flies. I love school and all, but this girl is ready for the holidays (and a break full of sleep and food and friends). For my final blog post, I wanted to dedicate it to my lovely FIT 4, the 3 ladies I was lucky enough to work with on our final project. We decided to make a video lookbook showcasing our NYC chic outfits for work, school, dinner and brunch. It was so fun to film that it didn't even feel like a school project. I will post the link to the final video down below for all to see. Special thanks to Valentina, Olivia and Sabina for being the most beautiful and kind people and making a great end to this semester. Love you girls <3

https://drive.google.com/a/fitnyc.edu/file/d/0B5SKmh9jvDuTS2k4NDQ5ZkhkZ0E/view?usp=sharing

YouTube Spreads the Word (Blog Post #9)

Social media has quickly become the easiest, fastest and cheapest way to spread the word about, well, anything! Popular YouTubers today reach a few million followers everyday with their new videos showcasing their style, beauty tips and haul videos. Haul videos, whether sponsored by a company or not, are the best way to share a brand all over the world. These videos introduce brands to new customers, sometimes not even costing the company a penny! For example, I watch vlogger Dulce Candy on YouTube, who recently did a haul video from a store called World Market located in California. I had never heard of this brand, since I'm from New York, but after seeing her haul video, I had to do some research on the store! Turns out, they have a location in New Jersey, and also have a website where I could purchase all the same items she did. Without even sponsoring this video, World Market has just received free buzz about their company. Overall, YouTube is a great way for consumers to learn about new brands, and for brands to reach out to new consumers. Here is Dulce Candy's haul video from World Market:

Sprinkle of Glitter: YouTube Lookbook (Blog Post #8)

I love designer lookbooks just as much as the next girl, but hey, who can really afford the things in them? As fun as it is to dream about those expensive threads, its more fun to look at cute things in my price range! That's why I love watching beauty and fashion gurus on YouTube. They have realistic budgets, and realistic waistlines. One vlogger I absolutely adore is Louise, otherwise known as Sprinkle of Glitter. She's from England, has the cutest daughter with blonde curls (and an adorable little British accent!!), is super fashionable and is curvy at size 16-18. I really look up to her and how she makes fashion work for her body, lifestyle and budget. Here are some screenshots from her "Curvy Summer Lookbook" posted back on August 3rd.

Video Link: https://www.youtube.com/watch?v=v0vtKh3w3no&list=UUfAEEhKikW1676DCa_0OWLA